What's The Meaning Of Free?

After Carphone Warehouse's re-imagining (see Orange Goldspots ad below) of the word "unlimited" in relation to mobile downloads (250 Mb a month se article here) we now have Sky offering free broadband, calls and Sky+ Box as the main thrust of their advertising campaign. In the small porint it does mention that you have to pay a minimum of about £16 a month to get these "free" services.

A similar thrust is 3s "never pay for another phone call" advert , the condition being that you make Skype to Skype phone calls using VOIP and incur the related internet access data charges . Yes, you dont pay for the calls , but you DO pay for being able to make them!!

The Orange Goldspot that uses THAT word: