Sunday, 4 September 2011

Give Me £50 - And I'll Let You Advertise My Product!

I have a problem , a good friend of mine bought me a £30 Fenwicks Voucher and I want to buy a denim jacket . Denim jackets are nowhere to be be seen , lots of winter jackets , Belstaff making a big comeback , but I just want a light jacket I can wear when its warm , then thought I maight get a paitr of jeans with G-STAR plastered all over them - £110!!

So I pay £110 and look like a human version of one of these taxis with Claims-4-U palstered all over them! In the sixties my uncled reckoned no on would be idiotic enough to wear T-Shirts advertising a product or brand. Now it seems it's almost mandatory!! Nike , Reebok , Levis , Paul Smith , Superdry , Tommy Hilfiger.

Everyone expressing their individuality by following like sheep , and paying for the privilege.
In the mid seventies Don Revie  and Admiral sportswearcame up with the idea of squeezing more money out of Leeds fans by marketing replica shirts , now the biggest Premiership teams often have four kits a season , thats £200 if you want to keep up.

Personally I go for retro shirts , whicj means you buy what you want when you want , but it must be hell for parents keeping up with the kids wants.

It seems almost all we wear today has a brand that marks you out as a potential sales hoarding for the latest Nike , Prada ,Aramani or whatever. So I'm off to town to buy something , I wonder what!!

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