The problem is they have so much competition now from the likes of Youtube , On Demand TV such as iPlayer , 4OD , and my Virgin hard drive and catch up TV box, pay rental sites such as Blinkbox and Netflix. So unless it's a specialist music DVD I very rarely buy the things these days.
I want everything at the touch of my remote control , becoming the not so mythical "homo sedens" , not wishing to move from his chair , while wanting permanent tailored entertainment. You can even pause live TV while you answer the door or go to the toilet.
It still amauses me to hear people say there's nothing on TV when between BBC4 and Film4 I have intelligent viewing on tap , that's before dipping into the other 160 channels I have. Sky viewers have similar options. Watch what you want , when you want , where you want.
How good is that?