Wednesday, 23 February 2011

This Integration

I always thought cars were for driving or getting  from A to B, so the important selling point was how good they were to drive. Apparently not . Increasingly it seems that is not so. They're advertising integrated iPod docks , integrated Blue Tooth , integrated Sat Nave.

While all of these things can enhance the driving experience , they hardly integral to it. What use is bluetooth if the brakes dont work? What use is Sat Nav if the steering is rubbish?

More and more required functionality is being replaced marketed must haves.

I have an old car and could fit all those if I wanted , but I choose to be me , and keep the car for what it is intended!!

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