Friday, 11 November 2011

Orange Temptation

I don't need a new phone , yet. But Orange are giving away an excellent value Christmas box with any Pay As You Go phone over thirty pounds (plus ten pound top up). The blurb goes like this:

"We’ll give you a free pair of Angle & Curve headphones worth £60 when you buy any pay as you go phone priced at £30 or more. It’s all part of our Christmas gift box"

This is the power of advertising , I keep finding good reasons to go out and buy a phone I dont need. I also dont need headphones, If I did I could by a perfectly good set of Sennheiser Headphones for £20 , rather that fork out the £40 my free gift requires.

As yet I haven't given in to temptation but I have been close . This is the essence of a brilliant advertising campaign, get people to want to buy , even though they dont want to or need to .

Very good Orange!!

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