Orange Temptation

I don't need a new phone, yet. But Orange are giving away an excellent value Christmas box with any Pay As You Go phone over thirty pounds (plus a ten-pound top-up). The blurb goes like this:

"We’ll give you a free pair of Angle & Curve headphones worth £60 when you buy any pay as you go phone priced at £30 or more. It’s all part of our Christmas gift box"


This is the power of advertising; I keep finding good reasons to go out and buy a phone I don't need. I also don't need headphones. If I did, I could buy a perfectly good set of Sennheiser Headphones for £20, rather than fork out the £40 my free gift requires.

As yet I haven't given in to temptation but I have been close . This is the essence of a brilliant advertising campaign: get people to want to buy, even though they don't want to or need to.

Very good, Orange!!