Saturday, 5 November 2011

Steve Jobs - Fur Q

Q's Idiot Side Bar
I know I shouldnt have done it but I did. It was "Q" it had U2 on the cover , but it had "Achtung Baby" covered by the likes of Nine Inch Nails, Depeche Mode and Patti Smith , it was worth the risk right?

Well the album is generally exceelent if not exactly what expected , so that was a win.

However I then flicked through the nagazine ad came across this article titled "5 Ways Steve Jobs Changed Music" ,  Err let me stop you there , Steve Jobs / Apple have nothing to do with music , unless you count things like Garageband . Jobs was an OK guy and a master of marketing. He never produced or supported music unless it's ultimate aim was to make money for Apple.

1: He Made Music Truly Mobile: Did he well we've had portable radios since the late fifties , the walkman allowed you to take any music anywhere , mini disc and CD and micro HD drives increased that , then Apple jumped on the bandwaogon with a better looking product that still uses a non standard format for everything it touches!!

2: He Invented The Shuffle: Pardon CDs did random play , even with the 10 disc jukebox in your card . The iPod Shuffle was a masterstroke of marketing . It's hold 250 tracks that it can play in any order and you havent a clue what you are listening to and Apple marketed this as a desirable attribbute . Pure genius.

3: He Revived The Singles Market: Well only when downloads started being counted , adn I reckon Amazon and a lot of others did the same thing at the same time . Again a good marketing move.

4: He Changed The Retail Landscape: Er Amazon did that way before Jobs was properly up and running. Allowing peole to cherry pick albums , well I've been doing that from ripped CDs for years. Again nothing new and was pleased when Pink Floyd won the case to sell albums as albums!!

5: He Made Your Favourite Bands Go Digital: No he didnt , and Q still manage a cheap stab at AC/DC . Bands go digital because there is a market , End of discussion.

So basically a rubbish article about an OK guy , a marketing genius who got lucky and was in the right place and the right time.

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