Friday, 14 July 2017


We hear a lot of certain things "going viral" , but I was wondering what makes something popular these days. Most of the posts on this blog get around 50 hits. The highest ones are between 1-2K and some have none. I don't know how many are robots and know that two or three friends read regularly. Though I seldom get any comments on here which makes me think maybe 90 % are robots. I think I've had maybe for or five comments since the blog started.

Recently I heard of some work experience person going viral on Southern Rail. I read his tweets and to be quite honest they were nothing special, but the public seemed to love it. Remember this is someone on work experience at a company that treats it's customers like cattle and yet those customers like X-Factor viewers just take whatever they are fed my their media choice.

So I haven't a clue what makes something popular. A huge media presence helps, talent and ability and fitness for purpose less so. Remember VHS smashed Betamax despite the latter being the better format.

The Internet and modern communications mean that any idea can become viral and therefore popular. I believe the Daily Mail has the most visited media website going, showing the amount of small minded people who are spoonfed the hate and drivel.

I'm sorry this has rambled in no particular direction, but one thing technology has given us is a chance to deal with the media dominated order. Any can become a star , they just need to be in the right place at the right time and have things drop for them. This may sound cynical but it really is just the way things are.

Anyway I hope I have made you think a bit.

I should include a song but what else should I choose but David Bowie's "Fame" . There was a man who worked hard through many failures to achieve his niche in the modern psyche. He went through name changes , images changes , a perpetual cultural and visual chameleon.

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