This Makes Me Smile

In the sixties my uncle remarked that anyone would have to be an idiot to wear a T-Shirt advertising a company name. I can't remember who the company was but it always stuck with me. While I've never had a problem with discreet external labeling like Wrangler, Levis and Lacoste, this are getting quite silly at the moment.

The Label Is King

Everyday I see people plastered with Superdry and Jack Wills in particular. No the quality may be acceptable, but wearing their clothes is only one step up from donning a sandwich board. Really everytime I see these people I don't see a style guru , I see a branded sheep. I wasn't thinking of any song in particular but the Kinks "Dedicated Follower Of Fashion" should be nailed on for this.

I know that on my journey to work tomorrow I will see people advertising Superdry and Jack Wills , and when I next go shopping I will buy something that looks class and doesn't need to scream it's name like Fat Face or John Rocha , or even Next.

Sleep well and have fun tomorrow.